Snapchat has announced the appointment of Pulkit Trivedi as the Director of India Operations.
The company behind Snapchat, Snap Inc., has declared the appointment of Pulkit Trivedi as the Director of India Operations, reporting to Ajit Mohan, President of Snap India.
Trivedi will be responsible for leading the organization’s operations in India, which includes increasing revenue, supporting partners, and nurturing the creator ecosystem. Under a new operational structure, Trivedi will now directly oversee the Growth, Market Development, Partnerships, Content, and Creator Ecosystem teams. This new, highly localized structure strengthens Snap’s commitment to enhancing a unique experience for the growing user community in India.
Pulkit Trivedi commented, “Snap has established itself as a true innovator and built a thriving community with its products in India, connecting with numerous young Indians. I couldn’t be more excited to join Snap and, together with a capable and dynamic team, harness the tremendous opportunity to collaborate with brands, creators, and the community while contributing actively to Snap’s expansion in India. India is one of the fastest-growing digital economies globally, providing Snap an exceptional opportunity to actively contribute to our community and businesses.”
Ajit Mohan, President of Snap India, stated, “Welcoming Pulkit to the Snap team during such an exciting time for our organization, not only in India but across the Asia-Pacific region, is invigorating. Pulkit’s profound expertise in business development and expansion, coupled with his ability to drive growth at scale for our partners, will aid us in continuing to delight our over 200 million Snapchatters in India.”
The Snapchat app is now available in Hindi, providing all the details in the language. With this strategic move, Snap reinforces its dedication to serving its Indian user base and creating a unique experience tailored for them.