Home News Twitter’s ‘TweetDeck’ Now Behind Paywall; Elon Musk Pitches for Making the App Lucrative

Twitter’s ‘TweetDeck’ Now Behind Paywall; Elon Musk Pitches for Making the App Lucrative

by khushahal vishwakarma

Those who wanted to use the service, which has since been renamed “Twitter Pro,” had to fork up an annual fee of $84 to get the blue checkmark verification on Twitter

Social media app TweetDeck initiated its move behind a paywall on Tuesday, as the platform, formerly known as Twitter, prompted users trying to access it to a subscription sign-up page.

In July, Twitter announced that TweetDeck, a popular program that allows users to manage multiple accounts and streams of users’ content simultaneously, would be available only to “verified” account holders starting from August.

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On Tuesday, for users attempting to utilize the service, now rebranded as ‘Twitter Pro,’ they were required to pay an annual fee of $84 for the blue checkmark verification on Twitter.

Last year, the social media firm purchased by billionaire Elon Musk has been exploring ways to generate profits, cutting down the number of employees and increasing its paid subscriptions.

Last week, CEO Linda Yaccarino mentioned the company is close to parity and will increase the number of employees cut down by Musk.

Most of Twitter’s verified users are those who have paid for the blue checkmark, although Musk has given some verification badges as tokens of appreciation.

TweetDeck, which was introduced more than ten years ago, shows messages in columns and has distinct search and posting options on its website and mobile application.

In 2011, Twitter purchased TweetDeck, a company based in London, for $40 million, according to the tech press.

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