According to the company, this move contributes to Mark Zuckerberg’s business messaging plan for Meta, which will become the “next major pillar” for the company’s sales growth.
The messaging app owned by Meta has partnered with Razorpay and PayU to introduce more payment options for users. Previously, users could make payments through these apps on WhatsApp, but only after being redirected outside of WhatsApp.
WhatsApp will now allow users in India to make payments on the app using UPI apps, debit cards, credit cards, and net banking. The messaging app, owned by Meta, has partnered with Razorpay and PayU to introduce more payment options for users. The aim of this step is to encourage users to make purchases on the platform.
According to the company’s blog, We are bringing a feature for you that will make shopping during chats easy. Starting today, people in India can add items to their cart and make payments on WhatsApp using any of the UPI apps and debit and credit cards available in India. We are pleased to partner with Razorpay and PayU to make paying as simple as sending a message.
UPI apps like Google Pay, PhonePe, Paytm, and many others are now included. Previously, users could make payments through these apps via WhatsApp, but only after being redirected outside of WhatsApp.
Especially, in India, where there are over 500 million WhatsApp users, but WhatsApp Pay users are limited to only 100 million. According to a WhatsApp spokesperson, The number of WhatsApp Pay users in India will remain limited, but there is no such limit on the number of users who can conduct transactions on WhatsApp using other methods.
So far, the online grocery service JioMart, operated by Reliance Industries and powered by the metro system in Chennai and Bengaluru, was the only e-commerce experience available on WhatsApp in India. Adding more payment options will boost business on the platform.
Additionally, Meta has expanded its Meta Verified Membership program globally to businesses. This feature allows businesses to display authenticity to Meta and, in return, receive a verified badge, enhanced account support, and replica protection security.